Helping international flower brands become part of the Polish market
Poland is one of Europe’s most dynamic floristry markets, shaped by thousands of independent flower shops, wholesalers and floral professionals.
For more than 18 years, ForumKwiatowe.pl has been following these changes from the inside – talking to florists, visiting growers and wholesalers, reporting from industry events and creating projects that bring the industry together.
We help international brands reach the people who buy, recommend and work with flowers every day, turning visibility into meaningful market relationships.
Why ForumKwiatowe.pl?
18+ years inside the Polish floristry market
Since 2008, we have been following the changes shaping the flower industry in Poland – from independent flower shops and wholesalers to growers, suppliers and industry organisations.
Trusted by international brands and industry organisations
Over the years, we have collaborated with partners including Stars for Europe, Pelargonium for Europe, Christmasworld, Chrysal, Gardenia, Rynek Hurtowy Bronisze, Interflora Poland and many others.
Connected with the people who influence buying decisions
Our network includes flower shop owners, wholesalers, growers, floral educators and industry leaders across Poland. These relationships help us understand how purchasing decisions are made and what drives market demand.
More than media
Beyond publishing content, we create industry projects, organise initiatives, visit businesses across the supply chain and connect brands with the people who shape the market every day.
18+ years
inside the Polish floristry market
20,000+
Facebook followers
5–10
Partner projects each year
2,500+
Industry newsletter contacts
Meeting florists where business happens
Florists are at the heart of the Polish flower market. Their daily decisions influence product demand, seasonal trends and purchasing habits across the industry.
Over the years, we have visited flower shops throughout Poland, spoken with business owners, followed their challenges and observed how the market continues to evolve. These conversations provide valuable insight into the realities of running a flower business today.
By staying close to florists, we help our partners better understand the people who ultimately decide which products, varieties and ideas succeed in the market.
Connected with growers, wholesalers and suppliers
Understanding the flower market requires more than observing it from a distance. It means visiting production sites, walking through greenhouses, talking to growers, wholesalers and suppliers, and seeing how the industry works behind the scenes.
Through regular visits to production facilities, wholesale companies and international trade events, we gain first-hand knowledge of market developments, supply chains and emerging trends. These relationships allow us to understand the challenges and opportunities faced by different parts of the industry.
This broader perspective helps us create content and projects that connect international brands with the realities of the Polish floristry market.
Creating industry projects together
We believe that the strongest industry relationships are built through shared experiences, meaningful conversations and projects that bring people together.
Over the years, we have organised and co-created competitions, educational initiatives, charity campaigns, industry meetings and special projects in cooperation with growers, wholesalers, suppliers and industry organisations. These projects go beyond traditional promotion. They create opportunities for engagement, knowledge sharing and direct interaction with florists and industry professionals, helping brands become an active part of the community.
Whether supporting young floral talent, developing educational content or creating industry-focused campaigns, we work closely with our partners to build initiatives that deliver value to both the brand and the market.
Connected with the people shaping the industry
We create interviews, reports and market-focused content based on direct conversations with the people who shape the floristry industry.
Our reporting starts where the industry meets – at trade fairs, industry events, flower shops, wholesalers and production sites. By staying close to the market, we turn real conversations and observations into content that reflects how the floristry business actually works.
ForumKwiatowe.pl is led by Julia Błaszczyk and Janusz Błaszczyk, publishers, journalists and founders of one of Poland’s longest-running floristry media platforms.
