Pelargonium for Europe – selected campaign content
The 2026 campaign combined feedback from Polish florist business owners with a series of practical articles published throughout the pelargonium sales season.
The content covered three stages: deciding whether to add pelargoniums to the product range, understanding why sales results differ between florist shops, and finding practical ways to support sales.
Geranium in a flower shop: when is it worth introducing it to the offer?
14/04/2026
A geranium isn’t an obvious choice in a flower shop. Sometimes it stays put, sometimes it disappears within a few days. Same product, different effect.
Read the article
Why do geraniums sell in one flower shop and not in another?
23/04/2026
The same product, but completely different sales results – geraniums sell easily in one flower shop, while in another they disappear from the offer. We decided to find out why.
See the survey results
How to support geranium sales throughout the season?
03/05/2026
A geranium isn’t an obvious choice in a flower shop. Sometimes it sits on the shelf for a long time, and sometimes it disappears in a matter of days. Same product, different effect. When and how should you present it to boost sales?
See practical tips