Florists for WOŚP – 17 editions of an industry initiative

Florists for WOŚP is an initiative created and led by ForumKwiatowe.pl as part of one of Poland’s best-known charity campaigns, widely covered by national media.

Each year, florists, wholesalers and industry partners create several hundred bouquets, which are given to donors in the television studio during the WOŚP Grand Finale. During the latest edition, around 10,000 flowers were used to create several hundred bouquets.

For our partners, the project offers more than visibility. It provides a natural way to support an important social cause, meet florists directly and become part of a long-running industry initiative that promotes the culture of giving flowers to a wider public.